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$20 Challenge: An Introduction and a Puppet

The Challenge: Create unique/amazing/delightful/effective marketing pieces for the 2015 IGUANA User Conference with just a $20 budget!

This summer, we’re on a mission to have some random fun prove that you don’t have to spend a lot to create great marketing content. Can it be done? I guess we’re about to find out.

Welcome to iNTERFACEWARE’s 1st (annual?) $20 marketing challenge!

Last week, I started wondering:  “What can you get for $20 these days?”.  To find out, I thought I’d issue a challenge to the rest of the marketing team:  Create something — really, ANYTHING — that helps promote this year’s IGUANA User Conference.  The only catch:  you can’t spend more than $20.

So, over the next month or so, the team and I will begin posting our creations here on our blog.  When we’re all done, we’ll wrap it up with a vote and declare the winner of the “no budget marketing challenge”.  I don’t know about you, but I’m both excited and terrified to see what we create.

Entry #1

Contestant: Art Harrison
Total Spend: $15

Explanation:

I knew it wasn’t fair for me to put a challenge like this out there and not come out of the gates with something pre-made.  So, before I even announced the challenge,  I “commissioned” the above piece.

Why a puppet?

I’ve recently been spending time in the evenings watching some of my favorite songs from The Muppet Show with my kids.  Maybe that’s why I decided to go this route for my first entry.  Whatever the reason, I hope you enjoy it!

 What do you think?

  •  Do you think we’ve found our new mascot?
  • Do you want to see more of our new friend?
  • Do you think I’ve won the contest before it’s even begun?
  • Do you think I just wasted $15?

Let me know in the comments below!

-Art

Vote For This Entry
Jul 16, 2015Art
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Measuring Your System Requirements for IGUANA$20 Challenge: It's an Infographic!
Comments: 1
  1. Sara
    July 24, 2015 at 3:24 pm

    Love it! Beyond clever. Can’t wait to see what others come up with.

    ReplyCancel

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Art
July 16, 2015 1 Comment News, Videoscompany, IGUANA User Conference, User Conference9
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