As we enter the new year, trends indicate that effective patient communication is a highly valued component in the healthcare process. According to an article by CAPMINDS, communication between hospitals and their patients should be trustworthy and useful, fostering confidence in the services provided. Similarly, in industries like online betting, where trust is paramount, bookmakers not registered with Gamstop prioritize clear and reliable communication to build user loyalty. This parallel underscores the opportunity for healthcare organizations to refine their communication strategies, ensuring patients feel informed and supported throughout their care journey.
So, how do you perform effective patient communication?
Marketers at healthcare organizations can provide quality resources from subject matter experts within their organization and make that content available to their patient communities through various channels to build trust and nurture patient relationships.
How Iguana fits in – Using interoperability to improve patient engagement and communication.
Valley Medical Center (VMC), is a 303-bed acute care hospital and clinic network located in Renton, Washington. They needed to demonstrate the delivery of patient education videos to maintain stroke certifications. Using Iguana, they were able to automate the process and a bi-directional interface was deployed between their patient engagement platform and their EMR. In just 10 months, over 745 stroke videos were viewed by patients at VMC, outperforming other hospitals of the same size by over 550%.
Read the full case study, here.
What about the patient experience?
The patient experience, another crucial piece for any healthcare organization’s successful growth is dependent on the tools they have at their disposal. Advanced features like online appointment scheduling, online bill paying, easily accessible medical records/lab results will automatically increase the patient experience.
For providers, this means doing your research to find software tools that fit your oganizations’ needs but what if you already have the tools you need?
Find an integration engine that allows these tools to work and speak together seamlessly, effectively helping providers stay timely, and up-to-date with all their patient records in a safe and secure way.
The Solution
Download our free white paper to learn 5 tips for creating a great patient portal experience, here.