For the past several months, I’ve been conducting the majority of our online product demonstrations. I’ve gotten to speak personally with so many of our customers. It’s been a lot of fun and a great learning experience. As a developer, it’s extremely eye opening when you start seeing exactly how our products are used once they get into the customer’s hands.

Despite all these great things, this morning I was thinking about the one negative. Specifically, the repetition the presenter – in this case, me – has to go through to perform these demos. Generally speaking, our demos walk customers – very thoroughly – through a typical interfacing scenario from start to finish. A lot of the process is the same each time we go through it. I’ve always wondered if things would be easier if we offered a series of video-based demos that could be watched – on-demand – followed by a meeting to discuss and answer questions.

At the heart of that question is this simple fact: While our typical demos range anywhere from 60 to 90 minutes, the core process of creating a functional interface can actually be completed in about 10 minutes!